WHY IS LOGO IMPORTANT?
Corporate logos are intended to be the “face” of a company. More and more, consumers are judging businesses by their appearance as much as by what they do. They are graphical displays of a company’s unique identity, and through colors and fonts and images they provide the most important information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.
The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. That is why the most successful companies have worked hard to select the right logo design that communicates a marketing message that will unquestionably stand out from the competition. Whether it’s Apple’s iconic fruit, or Nike’s unmistakable swoop, logos can become synonymous with the brand they represent.
Building a logo starts with sharing a story. The mission of your logo is to portray the values and goals of your company. Tell me about your business and message you want your brand to convey so your logo can clearly reflect that message.
In second phase I analyze gathered information about your business and study the business behind the logo, the competitors
and create inspirational mood boards.
When I have a winning proposal, I present it to the client, I gather
the feedback and work on a new revised version that will be presented again afterwards.
Once the logo is approved, I make sure to build, prepare and supply
the needed files depending on how the logo will be used.
WHY CHOOSE ME?
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